Live From San Francisco
Just under 12 hours from now we are going to see the latest Game Changer in Technology.
I will be here covering it from an Internet Marketers perspective.
I'll say this out of the gate - Remember the Important thing is not the Hardware itself.
It's the apps, The App Store and the NEW types of content a device like this will allow will be the real story.
The other thing you all need to do is get a hold of a copy of the Keynote - you will be able to download it a few hours after the presentation tomorrow on iTunes.
To me, Steve Jobs is the ultimate salesman - not because he "knows the moves" and trust me, he does. It's because of the enthusiasm and the way he builds a case for the product. He doesn't have to resort to "used car" type false hype.
He use's BRILLIANT design, enthusiasm and world class presentation skills to let the product sell itself.
The lessons here for us are legion.
This year is the year content matters.
This is the year where YOU need to make a statement in your market.
Tomorrow, we will all watch a masterpiece.
The day after, we start working on our own.
Agreed Steve’s always good and apple’s marketing is superb – the worldwide hype on this product was like nothing else. They truly have mastered the art of the product launch… With that said, I don’t think Steve was 100% on top of his game… his timing was just a little off. Good to see him very much back at the helm though!
I know I’ll be getting my ipad soon
Cheers
Dave Jenyns
Ps. Another product launch worth watching is the 30DC listing… if you think product launches work well in the IM world, they work like gangbusters in the real world.
Have you seen the new ipad? I think this is revolutionary invention of apple.