How The Magic DOES NOT Happen!

Posted by ontheroad on August 26th, 2009 | Categorized as Underachiever

One of the biggest mistakes people make when creating a product is believing beautiful design, a witty Twitter post, great copy, or an awesome video happen with sheer brilliance...

Rubbish

John Gruber at Daring Fireball highlighted two fantastic examples of great design through many reworks.

You should have read Gary Halberts first draft of a Sales Letter... miles away from what it would become....

Check out these two fantastic examples and be THRILLED

Great stuff happens through doing work repeatedly...not some form of divine inspiration.

http://www.taptaptap.com/blog/convert-design-evolution/

And the work that goes into a tweet...

http://www.useit.com/alertbox/twitter-iterations.html

Seriously, there is no magic. Just effort.

Posted via email from Ed's posterous

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--September 30, 2009 @ 2:28 am

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