The Underachiever Life

Say It ain't So

But it is

The corner stone of so many of my market research forays - is about to bite the dust

This is not surprising - I have been trying to use the tool in Dominiche for the past couple of weeks and it has been behaving very badly - I now know why...

But never fear  there are alternatives...

When I get a minute - I'll do a video for you showing the new "Underachiever" replacement.

Very Sad....

Ode to the Yahoo (née Overture) inventory tool

It wasn’t until I held a recent Search 101 seminar that I realized just how much the tool had aged. Like an elder relative, the tool fell asleep frequently at the table. Sometimes it just didn’t make any sense at all. On a call with some Yahoo employees, my greatest fears were confirmed: The tool would not longer be supported in the near future.

So where to turn now that the tool’s days are numbered? Hugh Burnham of RareMethod suggested that the Trellian Keyword Discovery tool, coupled with MSN adCenter research, helps him gain insight as to how and where to advertise most effectively.

For Mr. Lee, his team long since turned to internal tools, though he is pleased to see keyword research functionality incorporated in some APIs, allowing technologists to combine data from multiple sources.

Danny Sullivan of SearchEngineLand.com said that the Google AdWords tool is now his first stop. This, of course, was not without a heartfelt expression of sorrow: “I’ll absolutely miss that little bugger.”

Technorati Tags: Ed Dale, Underachiever, internet Marketing, Overture, Yahoo, Market Research

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