The Underachiever Life

http://www.fender.com/blackie/

In the guitar world - this is a HUGE deal. Checkout how the dudes at Fender are using classic launch techniques - countdown timer, limited numbers, bonuses etc to make this a huge launch.

And then take the time to view some most excellent guitar porn

Study it - because I am going to show you a key marketing lesson about this in a few days.

Ed

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