95 Percent Done Is 50 Percent Finished

I was going through giving some feedback to one of the Team Dale smackdown crew and was reminded of one of the most valuable lessons I recieved from the great Gary Halbert

It was so important and so not talked about that I shot this video for you (you are going to need to download it - it does not stream - of course if your iTunes subscribed it will already been downloaded for you.)

Ed

icon for podpress  Polishing a sales letter: Download
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3 Responses to “95 Percent Done Is 50 Percent Finished”

  1. That was BRILLIANT Ed!

    Thanks for that, oops, I mean Thanks…lol

    Bambi

  2. YAY for Bambi!

    Or should it be…

    YAY Bambi

    ;)

  3. Ed,

    nice job grabbing the eraser there. I think tons of people
    (including myself) write way too much in their sales letters.

    Spending a bit of time deleting and erasing irrelevant words
    like “that, the, and” etc… definitely helps the flow.

    Good luck on the launch!

    J-MO