The Underachiever Life

Just got this email in from SnowBoard (Boy) John

It's a great reminder of how important testing is...

Actually Ed- I was not too pleased with a 27% optin rate- anything
less then 30 is no good.

I couldn't figure out what was going wrong - then I realized I had
somehow used the wording "XXXXX STORE" instead of "XXXXX SHOP" in
the optin form.

Result - 20% increase in opt-in percentage

There is something in that for all of us....

Ed